Google on Tuesday unveiled a new visual identity with a new logo, more rounded and more modern. The goal is that it is readable on all screens.
[Updated September 2, 2015 at 11:20] Google on Tuesday unveiled a new logo. Although this is the biggest change since 1999, do not expect a revolution: the letters are just more rounded, almost childish, always colorful, albeit slightly less flashy. The police gets rid of its wheelbase for a more modern design. This change is the subject of Doodle of the day, an animation in which the old logo is erased to make room for the new. We also discover new visuals that complement the range offered by Google. Blue G app should thus be replaced by a G revitalized four colors representing the firm.
Similarly, a colorful micro encourage users to ask questions aloud. And blue dots, red, yellow and green sautilleront for hold. Google said in a post this development by the will that the logo is legible even on smaller screens. "We got used to what Google brings his answers where and when we question, either from a phone, a TV, a watch, not forgetting of course from our good old computer," says the team. The new logo also appears to participate in a rapprochement with the graphic Alphabet, the new parent Google creates ago less than a month. The new visuals would "soon" to appear on all Google products.
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