Facebook will evolve but certainly not add a button "I do not like"

Mark Zuckerberg announced Tuesday that Facebook was testing a new option next to "like" to express empathy. But a button "I do not like", however, seems too simplistic idea.

"Not all times are good times," said Mark Zuckerberg Tuesday. And it is for this reason that Facebook will soon test a new option. The appearance of a button "I do not like" is a recurrent and insistent demand of users for several years. And also one of the weaknesses of the social network. Facebook is designed to share the glad tidings and to express its flourishing social life. It mismanaging traumatic episodes like the attacks, the refugee crisis or sad publications such as the loss of a loved one. How can indeed imagine "liker" this kind of post?

Facebook should quickly (and finally) change. Mark Zuckerberg announced at a session of questions and answers open to the public in Silicon Valley Tuesday. "Today is a special day, because that's the day I can say that we are working on it and we are close to starting a test," the CEO said. However, he did not reveal what look like this innovation. Find an idea was "surprisingly complicated," he confessed. So it's a safe bet that it will not be a single button "I do not like", as has often mentioned.

Zuckerberg said he had been hesitant to the idea: "it took us a while to get there because we did not want to simply build a button 'I do not like' and transform Facebook into a forum where people vote for or against the publications of others. " "We realized that what people wanted was not to vote against the publications of others, but what they really wanted was to express their empathy," he added. How to express empathy with one click? Surely not by simply saying "I do not like." It is to trust Mark Zuckerberg to be more inventive.

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